TradeshowGuy Webinars

TradeshowGuy Webinars is a site dedicated exclusively to training you in your quest to become a better tradeshow marketer. It’s aimed for tradeshow managers in small to medium sized businesses, and owners or managers of businesses that use tradeshow marketing as part of their overall marketing mix.

Sign up for the latest webinar and vlog with TradeshowGuy!

We no longer hold monthly webinars. Instead, we’ve transition to weekly vlog/podcasts. Once week, TradeshowGuy Tim Patterson sits down with a business leader, consultant or expert – mostly in the events and tradeshow field, but not necessarily – to discuss their area of expertise. Check out the latest vlogs/podcast on the blog here, or subscribe to the audio version of the podcast here.

Want to see 2016’s webinars? Click here.

From 2017:

May 1, 2017: John Halvorson of Transgroup Global Logistics interview

Yes, I tried to play back the recorded interview on Facebook but for whatever reason it wasn’t working. Still more research and practicing to make it work. But in the meantime, all the content is here!

Got a chance to chat with John Halvorson of Transgroup Global Logistics this week for the vlog/podcast. John was a great interview, unloading lots of great information on the ups and downs and back and forths of tradeshow shipping. Give a listen or take a look on either the audio podcast version below or the video version.

One good thing: prescription sunglasses!

And go over to our podcast page where you can subscribe.

April 24, 2017

On this week’s TradeshowGuy Monday Morning Podcast, I go over the various things that you will encounter while trying to learn a new skill. I also look at a number of ways to keep people engaged in your booth. Remember, the key to tradeshow success is drawing a crowd (giving them something to see or do) and then knowing what to do once that crowd arrives.

And go over to our podcast page where you can subscribe.

April 17, 2017

In this week’s TradeshowGuy Monday Morning Coffee, I share the various apps on my phone and laptop that I use in daily business work.

Apps and software mentioned include:

One Good Thing:

The iPad Mini 2!

Oh, and the picture on the video? It’s a photo taken June 9, 1949 – my mom’s 21st birthday – when she and Dad, who’d been married less than a year, traveled to Yellowstone.

Subscribe to the TradeshowGuy Monday Morning Coffee Podcast here! It’s the same as the vlog, but with fewer pictures!

April 10, 2017

Finally, it’s official. We’ve turned this into a podcast. Yeah, I know it’s already a vlog (I’ll never get used to that word!), but now you can subscribe to the audio of the podcast.

This week: What happens when you have to roll with the punches. What’s your PLAN B?

Also, a quick look at Tim Ferriss’s podcast interview with Cheryl Strayed at SXSW last month.

And finally, ONE GOOD THING: John Cleese in CLOCKWISE. Check out the trailer. And find the movie – you’ll love it!

Subscribe to the TradeshowGuy Monday Morning Coffee Podcast here! 

April 3, 2017

On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen:

And as for today’s One Good Thing: it’s the Sound Opinions podcast from WBEZ in Chicago.

Subscribe to the TradeshowGuy Monday Morning Coffee Podcast here! It’s the same as the vlog, but with music!

March 27, 2017

Systems and processes are important to your success in any project. No matter whether its sales, project management, or processing paychecks, you need a system that works for you. In this vlog, I share some thoughts on the importance of systems and processes.

One Good Thing: Yoga and Meditation.


March 20, 2017

In this First Day of Spring vlog, I discuss skiing in the rain and sun on the same weekend, listening to podcasts by Peter Shankman and Chris Ducker, and the logistics of shipping your tradeshow exhibit:

One Good Thing: the NCAA Basketball Tournament.


March 13, 2017

Long days on your feet. Snacking on tasty samples from one side of Anaheim Convention Center to the other. Setting up tradeshow exhibits. Tens of thousands of industry people checking out products, thousands of exhibitors vying for attention in crowded halls.

“There’s nothing quite like it!” I’m sure you’d say the same thing about CES, Burning Man and SXSW. Big shows, chaos and overloaded senses.

The morning after I returned from Anaheim (delayed flight got me home just after midnight, thankyouverymuch!), so I’m a little weary, but figured that I’d give the TradeshowGuy Monday Morning Coffee Vlog a shot anyway. Enjoy:

ONE GOOD THING: Natural Products Expo West.

March 6, 2017

On this week’s coffee, I spend some time going over the question of asking better questions. If we learn to ask better questions, we’ll get better information. So what does it take to ask better questions? Take a look:

Notes from this week’s vlog:

Fast Company article by Stephanie Vlozza

Lifehack Article

TED talk on asking better questions

ONE GOOD THING: The Portland International Airport

Get the free report “7 Questions You’ll Never Ask Your Exhibit House”

February 27, 2017

Had a great chat with Ashley Blalock of the Ashley Avery Agency in NYC, an agency that provides models and spokespersons for tradeshow exhibitors. It was a fun and informative chat – check it out:

Ashley’s One Good Thing included two books!

Zero to One by Peter Thiel with Blake Masters

#GirlBoss by Sophia Amorusa

And you can find the Ashley Avery Agency here.


Subscribe to the TradeshowGuy Monday Morning Coffee Podcast here! It’s the same as the vlog, but with fewer pictures!

February 20, 2017

List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of TradeshowGuy Exhibits. And I explain why making a checklist for your exhibit project is a very good thing.

As for today’s One Good Thing, I shared a night sky app called SkyView. Check it out.

February 13, 2017

Check out the Monday, February 13, 2017 edition of the TradeshowGuy Monday Morning Coffee, where I go over organization, accountability and structure. And a short list from Richard Larsen of Brandwatch: Ten Top Tips for a Successful Tradeshow Booth.

The One Good Thing I referenced in the vlog was night skiing, in particular at Hoodoo Ski Bowl in the Central Oregon Cascades. Lovely!

February 6, 2017:

On this morning’s TradeshowGuy Monday Morning Coffee – the Bob Marley Birthday Show – we discuss lead generation as it pertains to TradeshowGuy Exhibits (and maybe your company!), and communication as it relates to managing projects. Of course, we end up discussing more.

And for some inexplicable reason, I managed to forget the ONE GOOD THING that I was hoping to include. And that is the digital version of the New York Times, of which I’m a subscriber. But more pointedly, I’d like to mention the daily mini-crossword puzzle, which takes a minute or two and is a good little kick-starter first thing in the morning.

January 30, 2017

On this week’s TradeshowGuy Monday Morning Coffee, I ramble on for awhile about business, podcasting, new projects, the makeover of tradeshow logistics and of course that One Good Thing we all should have. Take a look:

January 23, 2017:

On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business:

Mike has put together a couple of nice things for viewers that he mentioned at the end of the broadcast. Check ’em out here.

And as for the two books in the One Good Thing that Mike mentioned, you can go take a look at them here:

Jay Abraham: Get Everything You Can Out of All You’ve Got

Jeb Blount: Fanatical Prospecting

And here’s Mike’s Twitter account.

January 16: TradeshowGuy Monday Morning Coffee:

On this TradeshowGuy Monday Morning Coffee, I discuss the various tools I use to keep the business humming. Email marketing, CRM, devices, etc.

Today’s GOOD THING: Timothy Ferriss’s new book “Tools of Titans.”

January 9: TradeshowGuy Monday Morning Coffee:

In this TradeshowGuy Monday Morning Coffee, we take a look at how graphics do a lot of work in your tradeshow exhibit. You can get on our notification list at

Today’s GOOD THING: The New Yorker Radio Hour.

January 2: TradeshowGuy Monday Morning Coffee:

Welcome to 2017! Here’s the first TradeshowGuy Monday Morning Coffee from January 2, 2017. Technical misconnections aside, it’s a humble start to the now-weekly vlog. Subscribe at!